Humanisme numérique - communications-intervenants

Vers de nouveaux modèles d’optimisation médiatique à l’ère des médias sociaux

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Using traditional and new social media strategically requires media optimization models that maximize audience reach to achieve the best desired communication outcomes. In the present age of the new social media, which is characterized by market fragmentation and extreme mobility, communication practitioners are challenged to develop new optimization models that reflect the evolving demographic dividends of their extant markets. This paper presents adaptable templates for such new media optimization models. The implications for global humanism are discussed in the context of the digital revolution.